ATM placement is a hands-off program where MSC installs and manages the machine at your location and pays you a rebate per transaction. Becoming an ATM deployer means you own the machine, own the location relationship, and collect the surcharge revenue yourself — MSC provides the wholesale hardware (GenMega, Hyosung, Onyx), processing network, and Cardtronics distribution support.
Form an LLC or comparable business entity and open a dedicated commercial bank account to handle settlements. Establishing a clean legal wrapper and dedicated banking rail is the foundation for keeping deployer surcharge income separate, tracking net income accurately, and meeting your processor's KYB requirements before your first machine goes live.
Secure high-traffic, cash-heavy locations before buying hardware — think bars, convenience stores, laundromats, barbershops, nightclubs, and hospitality venues. Signing location-host agreements first lets you match the right machine model to the traffic profile and avoids buying hardware that ends up sitting in your garage.
Select equipment and a processor together: purchase a reliable terminal (such as GenMega Onyx, Hyosung Halo II, or an Onyx W with LED topper) and contract with an authorized processor for real-time monitoring and transaction routing. Through MSC's Cardtronics wholesaler distribution relationship, deployers in our program access wholesale pricing on new equipment plus the processing and monitoring layer in one bundle.
To generate a customized business plan or site-pitch script, our team needs three inputs: (1) your primary role — for example, store owner adding a machine vs. independent route operator, (2) your target location type — convenience store, nightclub, outdoor venue, etc., and (3) your planned startup budget. With those three data points we can size a realistic hardware mix, cash-float requirement, and revenue projection.
Deployers typically fund machine cost (varies by model), initial cash float for the cassette, and any host-location revenue share. There is no single set number — costs vary by hardware selection, location count, and cash management approach. Speak with your MSC deployer representative for current pricing and program terms.
Deployers are responsible for cash loading in the independent deployer program. Some deployers hire armored carriers or CIT services; others load their own machines on a route. This is different from the placement program, where MSC handles cash loading.
Deployers get access to our processing network, technical support for the hardware we supplied, transaction reporting, and the compliance-side workflow. Direct location relationships, cash management, and route logistics remain the deployer's responsibility.
MSC focuses on the deployer onboarding, hardware, and processing side of the program. Finding and signing location-host agreements is generally the deployer's responsibility. Your account representative can share the type of locations that typically perform well and discuss how the placement program (where MSC handles everything) compares for hosts you might approach.