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Chargebacks Explained | How to Respond & Win Disputes

Why chargebacks happen, how to respond in time, what evidence to send, and how to keep your chargeback ratio under 1%.

Updated 2026-02-11

What is a chargeback?

A chargeback happens when a cardholder disputes a charge with their issuing bank. The funds are immediately pulled from your account while the dispute is investigated.

Common reasons

  • Cardholder doesn't recognize the merchant name on their statement.
  • Product/service not received.
  • Item not as described.
  • Friendly fraud / family member used the card.
  • Duplicate charge.

Responding to a chargeback

  1. Check your Merchant Portal daily for new chargeback notifications.
  2. You typically have 10–14 days to respond.
  3. Submit a signed receipt, delivery confirmation, refund policy, and any customer correspondence.
  4. If you accept the chargeback, you keep the loss. If you fight and win, the funds return.

Preventing chargebacks

  • Use a clear merchant descriptor (your business name on statements).
  • Provide tracking + signature on all shipments.
  • Have a clear written refund/return policy at checkout.

Frequently Asked Questions

How much does a chargeback cost?

$15–$25 chargeback fee per case (depends on processor) β€” plus the disputed transaction amount is held during investigation.

What's my acceptable chargeback ratio?

Visa/Mastercard cap is 1.0%. Above 0.65% you'll enter a monitoring program; above 1% you may be terminated.

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